Agile Video Marketing: Survival of the Fastest.
What the heck is Agile Video Marketing, you ask? Well, once upon a time the process of creating a brand’s yearly “Big Moment” marketing campaign lasted from five to eight-months – with distinct stages. There was a planning stage during which there were rounds of internal agenc
Wow, Do You Need Video Now!
Screens Are Everywhere! As you can see from the nifty infographic based on stats from Invodo, if your business doesn’t have video or visual commerce content, you’re not just missing emerging trends – your missing everybody. Because 90% of consumers watch online video! Which is why, 93% of ma
Bayer Health Care: Human Connections
90,000 Feet strategized, conceptualized, and executed a cross-channel branding and positioning campaign that centered on user-experiences with Bayer’s unique 24 hour customer support system. We developed a spectrum of assets – traditional commercials, digital media, and website content that insp
Content Marketing Comes of Age
The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’ And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrati
Stories for Every Audience: Clients, Customers, Investors – And Now Martians!
Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with st
How Not to Make A Brand Video – Generic Brand Video from McSweeney’s
Hilarious, yes. Not sure what they’re selling? But unfortunately, this fake video is too real. “This Is a Generic Brand Video” originally written by Kendra Eash for McSweeney’s Internet Tendency nailed what’s all too familiar in brand videos – banality. N
