Content Marketing Comes of Age
BY Chris Sean Nolan
The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’ And 75% of B2C and B2B marketers are producing more content now than they did a year ago.
There’s no question that vivid visual content with a strong, narrative story grabs a audience’s attention more quickly than a banner ad or non-visual content.
The video above is from Getty Images’ Content Marketing Issue. What’s cool about the Getty’s take on content is – it’s not a new concept. Just a new bucket word for something marketers from John Deere to Red Bull have been doing for decades. Technology may come up with different”content” platforms as a part of the sales process. But the goal is the same – a relevant, relationship with your customer.
Of course, the visuals can’t all be stock, superficial. stereotypical images. It must be authentic to the brand – and the viewer. Authenticity and trust in the storyteller is the #1 rule in storytelling. If you don’t trust the story or the storyteller, you don’t get emotionally involved. Logic kicks in. And, you want off the video ride.
If content marketing is going to play a central role in your brand’s story. The storyline has to be relevant to the customer to really inspire and connect. And the only way to do that is to create an original story and shoot video.
It’s why, brands should hire professional story writers and filmmakers like 90,000 Feet. A compelling story is the foundation of your content marketing strategy. At 90,000, we are pros at narrative structure, brand strategy and filmmaking We collaborate with brands to create awareness, build loyalty and imbue your story with the most effective way of persuading, motivating and engaging people.
Not only do we provide an storyline that allows you to rise above the clutter and translates ideas into action, but we also strive to create a message of meaning and value to the world.