Bayer Health Care: Human Connections
90,000 Feet strategized, conceptualized, and executed a cross-channel branding and positioning campaign that centered on user-experiences with Bayer’s unique 24 hour customer support system. We developed a spectrum of assets – traditional commercials, digital media, and website content that insp
Hyper Awareness: The Rise of Narrative Video Content.
Of course, content marketing are buzzwords on everybody’s digital lips. Heralded as the company-to-consumer communication panacea. Content marketing is how a brand reaches customers through the social media ecosystem. Until now, content marketing has mostly been social media posts, onlin
Content Marketing Comes of Age
The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’ And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrati
Stories for Every Audience: Clients, Customers, Investors – And Now Martians!
Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with st
Instant Filmmaker: Secrets, Tips, Tools, Truths, and Ah-ha’s.
Hooray! Chris’ new book “Instant Filmmaker” is now available! It is published by Michael Wiese Books, the premiere publisher of ‘how-to’ books on screenwriting and filmmaking. “Instant Filmmaker” is a power-packed toolbox for both filmmaker rookies and v
How Does A Toyota 4Runner Sell Itself? Let it Talk!
Toyota came to us with a challenge – to create content that needed to explain features but was also innovative, entertaining and fun! They wanted content that was a story. An idea. That had personality. And engaged viewers as well as informed them. The story that we created for the 4Runner was “
