90,000 Feet is the highest attainable altitude in the Earth’s atmosphere – just before space. At this high level, you perceive the whole world. A daredevil stares out from a tiny capsule lifted by a helium balloon and looks below at the vertiginous sight that only astronauts have observed. He…
What the heck is Agile Video Marketing, you ask? Well, once upon a time the process of creating a brand’s yearly “Big Moment” marketing campaign lasted from five to eight-months – with distinct stages. There was a planning stage during which there were rounds of internal agency and external integrated…
Screens Are Everywhere! As you can see from the nifty infographic based on stats from Invodo, if your business doesn’t have video or visual commerce content, you’re not just missing emerging trends – your missing everybody. Because 90% of consumers watch online video! Which is why, 93% of marketers…
Of course, content marketing are buzzwords on everybody’s digital lips. Heralded as the company-to-consumer communication panacea. Content marketing is how a brand reaches customers through the social media ecosystem. Until now, content marketing has mostly been social media posts, online articles, snappy quotes on images, blog blurbs and e-newsletters. Though content marketing promotes interaction, engagement and can capture leads,…
The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’ And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrative story…
Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with strategic storytelling. Many times corporate films are…
“Humans live in a storm of stories.” Jonathan Gottschall is the author The Storytelling Animal: How Stories Make Us Human tells us… Oh yeah, these days, more like a Stage 5 hurricane of stories. Every minute, 24 hours of video are uploaded to YouTube, 36,000 tweets are posted on Twitter, and…