Shorts: The Vandal
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Hyper Awareness: The Rise of Narrative Video Content.
Of course, content marketing are buzzwords on everybody’s digital lips. Heralded as the company-to-consumer communication panacea. Content marketing is how a brand reaches customers through the social media ecosystem. Until now, content marketing has mostly been social media posts, onlin
Content Marketing Comes of Age
The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’ And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrati
Stories for Every Audience: Clients, Customers, Investors – And Now Martians!
Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with st
How Not to Make A Brand Video – Generic Brand Video from McSweeney’s
Hilarious, yes. Not sure what they’re selling? But unfortunately, this fake video is too real. “This Is a Generic Brand Video” originally written by Kendra Eash for McSweeney’s Internet Tendency nailed what’s all too familiar in brand videos – banality. N