Narrative Beats Digital Goldfish.
“Humans live in a storm of stories.” Jonathan Gottschall is the author The Storytelling Animal: How Stories Make Us Human tells us… Oh yeah, these days, more like a Stage 5 hurricane of stories. Every minute, 24 hours of video are uploaded to YouTube, 36,000 tweets are posted on Twitte
How Not to Make A Brand Video – Generic Brand Video from McSweeney’s
Hilarious, yes. Not sure what they’re selling? But unfortunately, this fake video is too real. “This Is a Generic Brand Video” originally written by Kendra Eash for McSweeney’s Internet Tendency nailed what’s all too familiar in brand videos – banality. N
Instant Filmmaker: Secrets, Tips, Tools, Truths, and Ah-ha’s.
Hooray! Chris’ new book “Instant Filmmaker” is now available! It is published by Michael Wiese Books, the premiere publisher of ‘how-to’ books on screenwriting and filmmaking. “Instant Filmmaker” is a power-packed toolbox for both filmmaker rookies and v
Know-It-All Kid Hypes Highlander
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Interview with Mia Phillips, Toyota Sales
Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis
How Does A Toyota 4Runner Sell Itself? Let it Talk!
Toyota came to us with a challenge – to create content that needed to explain features but was also innovative, entertaining and fun! They wanted content that was a story. An idea. That had personality. And engaged viewers as well as informed them. The story that we created for the 4Runner was “
