Toyota came to us with a challenge – to create content that needed to explain features but was still innovative, entertaining and fun! They wanted content that had an idea, personality, and engaged viewers as well as informed them.
So we created a story series that featured a “Talking 4Runner” that literally brought the car to life with smart quips and asides that made emotional connections for off roaders.
TOYOTA 4RUNNER: TALKING SUV OVERVIEW
TOYOTA 4RUNNER: THE OFF ROAD IS CALLING – AND NOT ON YOUR CELL PHONE
TOYOTA 4RUNNER: LEAVE BOREDOM IN THE REAR-VIEW MIRROR
Toyota 4Runner: [Directors Cut]
Another thing that was very important for us was not to just shoot beauty shots of the 4Runner on stage but to authentically go where off roaders go.
So we created videos that truly let the uni-body 4Runner speak for itself as we showcased it doing what other SUV’s can’t do – namely tackling aggressive off-road terrain.
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.