90,000 Feet recently completed two ten-minute films for Google’s API division.
“Adapt Or Die” and “The Chaos Protocol: From the Adapt or Die Files”.
The anthem of the Adapt Or Die film series is – in these rapidly changing times playing it safe can be the riskiest game of all.
90.000 Feet brought this concept to life by creating two spy thrillers intended to “un-geek” a complex, techy product and to make APIs cool, relevant and entertaining.
The Adapt Or Die series was supported by a rich media digital campaign, a deeper dive of content, a worldwide premier and experiential events.
A dark thriller about the chaos created by new technologies with a twist you won’t see coming.
Ridley James finds herself in Berlin, trapped in a basement without any identity or memory of what happened to her. Her only lifeline is a call center agent from a bank who can help get her out safely. Can he help her escape before the Russian hackers reach her? Why does a bank need a lab? Will she survive the chaos protocol?
TRAILER “CHAOS PROTOCOL”
The big question is: How exactly can you reach an audience with storytelling content and achieve awareness? At 90,000 Feet, our distribution strategies are as inspired as our storytelling. And our content roll-outs are a much more cost effective way to change minds and hearts – verses beating your head against the expensive wall of interruptive advertising.
ADAPT OR DIE: EXTENDED VERSION
The Adapt or Die movie was just the start of the story – and the audience journey! The movie was featured on high profile, on-line publisher sites, backed by editorial content and rich media ads that led to a deeper-dive movie content hub that featured annotated videos, customer case studies, and behind-the-scenes and value-added interactive features.
We even created an Adapt Or Die theme song/music video!
The Adapt Or Die movies were also designed for experiential venues becoming the centerpiece of a worldwide conference/event tour.
The venues were not conference halls but theaters – which gave attendees an unexpected and unforgettable experience.
The audacious movie concepts also heightened the brand’s position as a forward-thinking thought leader!
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.