The digital revolution is a time of promise and peril.
A time of opportunity and disruption.
A time to Adapt or Die.
Those adapting will win. Those that don’t will go bye-bye.
Google’s API division is at the forefront of this digital revolution and so
they asked us to take the “Adapt or Die” concept mainstream. To achieve this goal, we created a ten-minute action spy thriller about a woman whose entire life is transformed by APIs.
It’s a movie without techy, geeky jargon.
A story that never mentions the brand.
Emily Morrison is a tech analyst on vacation in exotic Tulum, Quintana Roo when a mysterious Mayan treasure, an international cyber operative, and a rugged hero conspire to take her on a fast-paced adventure rife with risk and mystery.
Is Emily a spy? What is the golden frog? And what does technology have to do with all this?
In the end, we discover Emily’s on a mission to prevent a global corporate disaster and to deliver the message that if you want to survive in today’s competitive digital world you better Adapt or Die.
MUSIC VIDEO : “ADAPT OR DIE” SUNG BY NYREE BURT
MAKING OF ADAPT OR DIE: Part One – CONCEPT
WHY WE MADE A MOVIE: CHET KAPOOR, CEP APIGEE
WHY WE MADE A MOVIE: ANURAGCMO
The Adapt Or Die films were supported by an overall content marketing strategy that featured a world tour event in San Francisco, London, Sydney, Bangalore, New York, and Chicago. Including an online campaign and editorial partnership with Business Insider, Wall Street Journal, CTO, NASDAQ and other business publishers.
The campaign exceeded all performance benchmarks by a healthy margin. It was such a success that THE CHAOS PROTOCOL. FROM THE ADAPT OR DIE FILES was green-lit a month after the world premier.
The campaign featured flights of animated, rich media teasers, trailers, video billboards and dedicated editorial pages with deeper content dives into the future of technology. All this connected to a movie hub with annotated videos, customer case stories, interactive stories, and behind-the- scenes stories.
“We also built a, ADAPT OR DIE MOVIE HUB that allowed the viewer to delve deeper into the film and the world of API technology. The audience discovered that beyond just a travel adventure, the characters in the movie were actually navigating through a REAL-VIRTUAL REALITY travel experience created by a fictitious company, DREAMTIMZ TRAVEL. The magical realism was all developed by API’s. We produced other engaging contend, such as an ANNOTATED MOVIE VIDEO, that explained ”HOW THEY DID IT”.
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.
