The designer of the Highlander SUV said, “This is a vehicle that becomes part of the family” so we created a content series for the Highlander featuring a know-it-all eight year old kid who is so obsessed, enthused and excited by the 2014 Highlander that even his parents are wowed.
The boy talks directly to the audience with humorous asides and endearing expressions. The smart, fun scripts and entertaining performance earned the series over 40,000 YouTube hits in just two days.
TOYOTA HIGHLANDER: KNOW-IT-ALL KID
TOYOTA HIGHLANDER: SHORT TOUR
The Highlander is America’s favorite suburban SUV, so all the videos were shot on location at a very homey, very Highlander house.
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.