RealTimes is the fastest and most convenient way to turn photos into sharable videos. Our webseries-like content showcases several days in the life of a family instantly sharing their memories using this innovative app.
To introduce RealTimes, we had a family shoot 28 videos, 207 photos, and 1 birthday party in one day. Now imagine all those memories turned instantly into a story.
Real cool, huh?
COMMERCIAL : “BIRTHDAY” LAUNCH
RealTimes Campaign “Case Study”
The Day In The Life content series featured :15, :30, :60 digital media spots, 2 minute short films and hundreds of rIch media units that ran on major digital sites such as ESPN, MLB, SheKnows, Totally Her and Evite.
COMMERCIAL :60 DADS – “NEVER MISS A MOMENT”
COMMERCIAL :60 “MOMS IN THE PICTURE”
LONG FORM :90 “SUMMER – LET THE REALTIMES ROLL”
RICH MEDIA Campaign “Case Study”
RealTimes video is the centerpiece of the RealTimes product and the most important part of the consumer journey.
So we utilized expandable rich media video units that showcased the RealTimes experience and amplified awareness on highly targeted parent demo sites. The videos garnered an 80% video completion rate – 20% above industry standards. And vloggers and fans responded in droves by posting their own RealTimes native content.
The RealTimes campaign created a high interest editorial springboard for on-line publishers to connect with their audience, spark influencers and high profile bloggers. 90,000 Feet worked closely with the publisher’s editorial team throughout the creative process, striking the right balance between editorial and brand messaging.
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.