03 Aug 2014

Why Jump From the Edge of Space?

90,000 Feet is the highest attainable altitude in the Earth’s atmosphere – just before space. At this high level, you perceive the whole world. A daredevil stares out from a tiny capsule lifted by a helium balloon and looks below at the vertiginous sight that only astronauts have observed. He…

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14 Jul 2014

What the heck is Agile Video Marketing, you ask? Well, once upon a time the process of creating a brand’s yearly “Big Moment” marketing campaign lasted from five to eight-months – with distinct stages.  There was a planning stage during which there were rounds of internal agency and external integrated…

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12 Jul 2014

Wow, Do You Need Video Now!

Screens Are Everywhere! As you can see from the nifty infographic based on stats from Invodo, if your business doesn’t have video or visual commerce content, you’re not just missing emerging trends – your missing everybody. Because 90% of consumers watch online video!  Which is why, 93% of marketers…

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12 Jun 2014

Interviewing Peter Guber

We’ve been working on branding initiates for various departments at UCLA for almost 10 years.   Beginning with the Campaign of Champions campaign for the UCLA Athletic Department and recently working on several initiative for the Anderson School of Business.  For the Sports Game Day Event sponsored by MEMES, the…

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26 May 2014

Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with strategic storytelling.  Many times corporate films are…

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01 Jun 2014

Content Marketing Comes of Age

The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’   And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrative story…

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12 Mar 2014

Hooray!  Chris’ new book “Instant Filmmaker” is now available!  It is published by Michael Wiese Books, the premiere publisher of ‘how-to’ books on screenwriting and filmmaking. “Instant Filmmaker” is a power-packed toolbox for both filmmaker rookies and veterans of ultra-crucial “how-to’s” and shortcuts-to-success that blows the lid off uncertainty,…

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12 Apr 2014

Hilarious, yes.  Not sure what they’re selling?  But unfortunately, this fake video is too real.   “This Is a Generic Brand Video” originally written by Kendra Eash for McSweeney’s Internet Tendency nailed what’s all too familiar in brand videos – banality.   No surprise it all stock video clips. So where do brand…

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02 May 2014

Narrative Beats Digital Goldfish.

“Humans live in a storm of stories.”  Jonathan Gottschall is the author The Storytelling Animal: How Stories Make Us Human tells us… Oh yeah, these days, more like a Stage 5 hurricane of stories. Every minute, 24 hours of video are uploaded to YouTube, 36,000 tweets are posted on Twitter, and…

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