09 Jul 2014

90,000 Feet strategized, conceptualized, and executed a cross-channel branding and positioning campaign that centered on user-experiences with Bayer’s unique 24 hour customer support system. We developed a spectrum of assets – traditional commercials, digital media, and website content that inspire audiences to interact, engage, and learn about Health Care…

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08 Jul 2014
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Of course, content marketing are buzzwords on everybody’s digital lips.  Heralded as the company-to-consumer communication panacea. Content marketing is how a brand reaches customers through the social media ecosystem. Until now, content marketing has mostly been social media posts, online articles, snappy quotes on images, blog blurbs and e-newsletters.  Though content marketing promotes interaction, engagement and can capture leads,…

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26 May 2014

Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with strategic storytelling.  Many times corporate films are…

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01 Jun 2014

Content Marketing Comes of Age

The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’   And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrative story…

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12 Mar 2014

Hooray!  Chris’ new book “Instant Filmmaker” is now available!  It is published by Michael Wiese Books, the premiere publisher of ‘how-to’ books on screenwriting and filmmaking. “Instant Filmmaker” is a power-packed toolbox for both filmmaker rookies and veterans of ultra-crucial “how-to’s” and shortcuts-to-success that blows the lid off uncertainty,…

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13 Feb 2014

Toyota came to us with a challenge – to create content that needed to explain features but was also innovative, entertaining and fun! They wanted content that was a story. An idea. That had personality. And engaged viewers as well as informed them. The story that we created for…

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