90000Feet

Agile Video Marketing: Survival of the Fastest.

What the heck is Agile Video Marketing, you ask? Well, once upon a time the process of creating a brand’s yearly “Big Moment” marketing campaign lasted from five to eight-months – with distinct stages.  There was a planning stage during which there were rounds of internal agency and external integrated partner check-ins.  This stage generated a stack

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Wow, Do You Need Video Now!

Screens Are Everywhere! As you can see from the nifty infographic based on stats from Invodo, if your business doesn’t have video or visual commerce content, you’re not just missing emerging trends – your missing everybody. Because 90% of consumers watch online video!  Which is why, 93% of marketers now use video. What’s more, video

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Bayer Health Care: Human Connections

90,000 Feet strategized, conceptualized, and executed a cross-channel branding and positioning campaign that centered on user-experiences with Bayer’s unique 24 hour customer support system. We developed a spectrum of assets – traditional commercials, digital media, and website content that inspire audiences to interact, engage, and learn about Health Care issues. We collaborated with Bayer’s global

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Hyper Awareness: The Rise of Narrative Video Content.

Of course, content marketing are buzzwords on everybody’s digital lips.  Heralded as the company-to-consumer communication panacea. Content marketing is how a brand reaches customers through the social media ecosystem. Until now, content marketing has mostly been social media posts, online articles, snappy quotes on images, blog blurbs and e-newsletters.  Though content marketing promotes interaction, engagement and can capture leads, it hasn’t always been as effective as digital advertisers

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6 Stories Entrepreneurs Need To Soar to 90,000 Feet!

At 90,000 Feet, we’ve done a lot of fundraising for entrepreneurs, corporations, universities, non-profits and other enterprises.  We always start with storytelling – and we make it as personal as possible.  We ask questions. The most important questions for any entrepreneur or start-up are not just “what you do” or “how you do it” but “Why

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Content Marketing Comes of Age

The Content Marketing Institute recently found that 60% of marketers are planning to increase their content budgets in 2014.’   And 75% of B2C and B2B marketers are producing more content now than they did a year ago. There’s no question that vivid visual content with a strong, narrative story grabs a audience’s attention more quickly

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Stories for Every Audience: Clients, Customers, Investors – And Now Martians!

Diamond Technology Innovations is a major player in industrial cutting technology from precision medical devices to heavy armor plating to priceless Mars Rover components. 90.000 Feet helped elevate the DTI brand through an integrated campaign to engage and motivate the world’s industries with strategic storytelling.  Many times corporate films are is an overly intellectualized and remove

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